The Story of Exway Canada
Exway Canada’s was founded in 2019 by a local Toronto skater. With a passion for skateboarding beginning in the mid eighties, this journey began with a move to help crowdfund a certain belt driven electric skateboard out of California in 2014 now famous due to its incredible marketing success.
In the following years, the experience of many thousands of kilometers ridden and close correspondence with the then nascent e-skate company laid the foundation for a deep understanding of early e-skate technologies, conventions, development paths and future possibilities.
While the inspiration to go deeper into the development of electric skateboards continued to grow, this California company as well as many others at the time were already established and well on their respective paths. Often such companies were more technology and novelty focused and on a trajectory that didn’t quite resonate with more skateboard centric ideas.
Around the same time, Exway was forming in China around a small group of downhill skaters working at a tech company in Shenzhen. Coincidentally the very same California e-skate company also inspired these skaters.
Exway's first design released around 2018 immediately caught the eyes of the very few paying attention. Their prototype design was heavily drawn from downhill skateboarding and clearly oriented the brand on the correct path! Clearly paying attention, our Toronto skater reached out and introduced himself and the seeds for Exway Canada were planted.
Working with Exway over the next year would see the path to realization of truly skateboard centric designs and concepts become clear. With the support of Exway, the Canadian team began to form and with the support of the Canadian team, Exway as a brand grew to become more and more skate minded and established as a brand.
Exway Canada launched in Toronto in 2019 and began with offering the proto design X1 electric skateboard. Featuring a deck concept designed around a downhill skateboard. An electric skateboard built for skateboarders.
Over the years Exway began pioneering designs and technologies aggressively to produce a full line of decks covering 4 separate categories. The cultural make up and tightness of the two working groups have formed a truly unique basis from which our decks are designed, manufactured, marketed and supported.
Innovation and progress remain our focus and we collectively continue to develop and implement new technologies into electric skateboarding. Furthermore, being one of the earliest brands in a niche market has allowed a level of rider communication which provides direct feedback for responsive design improvements and features. Exway has established a reputation for listening to riders and responding with design upgrades that get noticed and talked about in rider communities.
Exway Canada’s mission statement is to provide the best warranty and support service for Canadian riders of Exway skateboards, from a team that also rides the same decks, that takes the same falls and crashes, that have the same talks by the police for skateboarding, that get chased by dogs, and smash or lose their remotes. Ultimately we understand, empathize and sincerely care about our riders.