The Story of Exway Canada
Exway Canada was founded by a skater in Toronto in 2019. With a passion for skateboarding beginning in the mid eighties and a transition to downhill long boarding in the early 2000s, this journey began with a curiosity and a move to participate in crowd funding a certain California based belt driven electric skateboard out of the USA in 2014 now famous due to its incredible marketing success.
The experience of many thousands of kilometers ridden on e-skate and close correspondence with the then nascent e-skate company laid a foundation of deep understanding of early e-skate technologies, conventions, development paths and future possibilities. However, this company as well as many others at the time were already established. Often more technology and novelty focused and on a trajectory that didn’t quite resonate with more skate minded ideas.
Meanwhile, Exway was forming in China around a small group of downhill skaters working at a tech company in Shenzhen, coincidentally inspired by the very same California e-skate company mentioned above. Exway's first design released around 2018 immediately caught the eyes of the very few paying attention. Their prototype design was heavily drawn from downhill skateboarding and clearly oriented the brand on a correct path! With much excitement, an immediate connection was made with Exway, itself nascent in 2018, and whose CEO is a downhill skater. The path to realization of skate minded designs and concepts became clear. With the support of Exway, the Canadian team began to form.
Exway Canada was established in Toronto in 2019 and the team began with offering the proto design X1 electric skateboard. Featuring a deck concept designed around a downhill skateboard. An electric skateboard built for skateboarders.
Over the years Exway began pioneering designs and technologies aggressively to produce a full line of decks covering 4 separate categories. The cultural make up and tightness of the two working groups have formed a truly unique basis from which our decks are designed, manufactured, marketed and supported.
Innovation and progress remain our focus and we collectively continue to develop and implement new technologies into electric skateboarding. Furthermore, being one of the earliest brands in a niche market has allowed a level of rider communication which provides direct feedback for responsive design improvements and features. Exway has established a reputation for listening to riders and responding with design upgrades that get noticed and talked about in rider communities.
Exway Canada’s mission statement is to provide the best warranty and support service for Canadian riders of Exway skateboards, from a team that also rides the same decks, that takes the same falls and crashes, that have the same talks by the police for skateboarding, that get chased by dogs, and smash or lose their remotes. Ultimately we understand, empathize and sincerely care about our riders.